How to Run a Contest on YouTube (2021)

 

How to Run a Contest on YouTube in 2021

 

Youtube Contests enables more viewer participation and promote your Youtube channel organically. Marketing on YouTube necessitates building engagements, eagerness, community, and YouTube contests are great techniques to do so. These contests promote engagements in terms of likes, comments, and shares which helps you to promote your visibility and discoverability in the SERPs by Youtube algorithm. Many Youtubers buy Youtube subscribers to generate watch-time, engagements and reputation of their channel.

In this article, we’ll share some key measures for hosting a YouTube contest. We’ll also go through the YouTube giveaway rules and offer creative content ideas to get you started.

How do you run a contest?

Step 1 Set a target goal

Before organizing a contest, elect what you want to achieve.

Some goals to keep in mind are:

·       Increase your subscribers

·       Increase your channel’s watch-time

·       Upsurge sales

·       Promote brand awareness

·       Endorse a new product or service

·       Increase user engagement

·       receive user feedback or suggestions for future videos

·       Grow brand promoters

After selecting your target goals, work on SMART goals — that stand for specific, measurable, attainable, relevant, and timely.

Step 2: Select a Prize

The prize you decide your contest around is the key to involve more participations. You can choose product or service, that is germane to your brand as your Youtube giveaway, which attracts your idyllic target customers.

Step 3: Choose between some YouTube contest ideas

 A. Sweepstakes and Youtube giveaways

Sweepstakes are easy to establish and participate in. These contests boost engagements across multiple platforms in short period of time.

You can ask your viewers hosting a sweepstake to,

·        Subscribe to your Youtube channel

·        Follow you on other social media accounts

·        Like and comment on your video

·         To qualify, viewers must subscribe, turn on channel notifications, watch one of their videos, and leave a comment.

B. Caption contest

Caption contest enables an interchange of ideas, art and suggestions among Youtubers and their target audience.  Through these Youtube contests you can show uncaptioned photos, videos, comic strips, or your creativity. In response, viewers submit artistic and inventive caption idea, through comments section.

C.  Comment below-To increase your engagement on your Youtube channel you can, ask for Youtube random comments

which work as a YouTube giveaway strategy. Ask your viewers more specific and engaging questions. And reward the best comment for Youtube giveaway.

 

D. Talent contest- 

Ask your fans to submit their creations. This can work as an opportunity or challenge to them. Have them leverage the authorized contest hashtag so you can track suggestions.

E. Content suggestion contest- 

Use YouTube contests to generate innovative content ideas. You can hold Youtube giveaways for fans who give you the best ideas or suggestions to work upon in your next creation. It’s a great technique to engage your viewers and build fan communities.

F. YouTube Dare Contest- 

Through these contests you can dare or challenge your viewers to help you to reach a certain number of subscribers in return of a video they want you to make.

G. YouTube Customer Advocacy Contest- 

Through these contests you can ask consumers to submit a video or comment about your product/services as a suggestion to improve. You must,

·      Follow all the Youtube contest rules and regulations

• Include “No Purchase Necessary” or “Purchase does not enhance chance of winning”
• Particulars concerning non-monetary deliberation
• The identity of the creator
• Eligibility requirements
• A clarification of all approaches to participate
• A vibrant description of the prize
• Date winner(s) will be elected and informed
• Judging standards must be indistinct and guarantor should be able to represent how the winner was selected grounded on impartial measures
• Technique of choosing a winner (to avoid any arrival of immodesty, it is suggested that patrons evade showing their creations or determining the winners of their own contests)

 

 Step 4: Use Email Autoresponders to Contact All Contestants

Email autoresponders let you interact everyone who has participate in your Youtube contest.

Email autoresponders help you to personalize any follow-up announcement you have make with viewers who enter your contest. You can even send them distinct declarations or proposals after your contest ends.

Step 5 Élite a contest hashtag

If you have asked, participants to create their own videos, make certain you use a contest hashtag.  Hashtag  feature is an organic method to keep record of submissions.

Step 6 Announce your winners

You can make an awesome video proclaiming the Youtube giveaway winner/winners.

All participants will watch this much awaited video to find out whether they won. But by making it enjoyable, you can get even more viewership and engagements.

I hope you understood the concept of how to run a youtube contest to promote your Youtube channel. Feel free to share!