YOUTUBE ANALYTICS - How to Use YouTube Analytics in 2021

 How to use YouTube Analytics in 2021

AN ULTIMATE GUIDE TO YOUTUBE ANALYTICS

 What do YouTube analytics mean?

YouTube video Analytics allow you to investigate Youtube insights by getting the accurate measures of the performance of your videos and success of YouTube marketing strategies implemented. It helps you to track the development toward accomplishing specific goals like increasing subscription, watch-time, user-retention and   recognize the videos with highest engagements and the videos who failed.

It is data collection of percentages, data visualization, graphs, demographics, watch-time, impressions and more. You can leverage these metrics to improve your creations. Brands use these data to develop marketing strategies to let demographics match buyer’s persona, increasing sales ROI, awareness and leads. Youtubers/Brands can track their accessibility, recognition and target audience’s demand and preferences from the YouTube Studio dashboard, from YouTube channel analytics right down to provide authentic video metrics.

 

How can I see channel analytics in YouTube?

A.   Sign into your YouTube account

B.    Get access to Youtube analytics dashboard by clicking your profile picture at the top right of your page, then click “Youtube Studio”.

C.    Click “analytics” in the left sidebar

D.   Choose the time period for which you would like to track the performance.

E.    In YouTube channel analytics, you will see the following 4 tabs

·       Overview

·       Reach

·       Engagement

·       Audience

·       Revenue

You can select amongst these categories and explore the performance parameters using the precise data/metrics provided by Youtube.

F.    You can get more detailed report/statement of your video metrics using “advanced mode” option available at the top right corner.

G.   You can compare your performance of your YouTube channel per year and more using “Compare To” option derived from “Advanced Mode”.

 

What metrics should I track to measure my progress?

1.    Watch time- 

Watch time is the time-period audiences have spent watching your videos. It’s a performance parameter as, YouTube algorithm rank higher the videos/channels with greater watch times in the SERPs and recommendations/related suggestions. Watch-time and user-engagements are directly proportional to each other.  youtube analysis metric is the cumulative figure of overall number of minutes viewer have consumed in total to measure engagements. The watch time report, gives you the perfect quantity of watch time your videos have generated.

2.    Subscribers- 

Subscribers are most essential assets of a Youtube channel.  They get notifications about your new arrivals and Youtube feature them on their homepage with personalized watch list. They frequently watch your creations, generating more views and engagements. Subscribers help you to build reputation of your Youtube channel. A well subscribed channel is ranked higher in the SERPs. You can also buy Youtube subscribers to increase your subscriber base and become an authority in your niche. YouTube’s Subscribers Report of metrics represent the specific videos, demographics, locations, and watch-time generated and what shortcomings make you lose subscriptions. These metrics will tell you what topics reverberate & sustain your existing subscribers and where to target potential subscribers. By giving importance to your subscribers’ needs/demand and preferences, you can create innovative videos that they crave. These metrics give a quick glimpse at what kind of content marketing strategies are making people subscribe / unsubscribe to your Youtube channel.

3.    Views- 

Views are youtube channel analysis metric, which represent the total number of times Youtube videos have been watched by viewers. You can also know views generated by a specific video. Youtube counts the views without considering the number of viewers they come from.

4.    Unique viewers- 

This youtube channel analysis metric, helps you to get an indistinct picture of general sense & size of your actual audience and reach by providing the estimated quantity of different people who watched your creations over a period of specific time. Whether they use a PC, laptop or mobile to watch once or more than once, these individuals count as one unique viewer.  The statistics measures the total influence of a video by accounting for cases when a same viewer re-watches a video. To safeguard data eminence, the total number of unique viewers is accessible for time periods of up to 3 months. You can compare different 90-day time periods to compare fluctuations over time.

5.    Audience retention- 

You can Select the Overview tab or the Engagement tab to look for the Audience retention report. Audience retention is a measurement of how many viewers are still watching your video through your video playback. It also shows you when they stop watching. This YouTube analytics tool represents the exact percentage of viewers who retained or left at every single moment of the video. YouTube algorithm uplift videos with high audience retention rates in the SERPs and recommended/related suggestions. Leveraging this metric, you will find Absolute Audience Retention and Relative Audience Retention as well.

6.    Impressions Click Through Rate-

Impressions click-through rate measures the percentage of viewers who click through thumbnails and title of your Youtube video. A high click-through rate is a result of a relevant title which work together with an irresistible & compelling thumbnail. Combination of this metric with average percentage viewed and average view duration helps to analyse the number of people actually watch your video after they click on it.

7.    Engagement Metrics- Likes / Dislikes, Shares, Comments- 

Engagement is a high priority performance parameter to rank videos higher in the search results by Youtube algorithm. This youtube analytics metrics represent the estimated statistics of comments, shares, likes, and dislikes, which provide individuals/ marketers with a lot of valuable qualitative data analysis. Comments can portrait a clear perspective of your video’s demonstrative outcome on viewers. Viewers who  share your videos, sanctions their ideal self-persona by loving your entertaining, informative, unique, educating or motivating content. Likes and dislikes can help a Youtuber to regulate what efforts worked best with your target audience. You can get your videos’ engagement report in YouTube’s Interactions metrics/data.

8.    Traffic Sources- 

YouTube Traffic Sources represent external transfers/referrals from social media platforms, sites that embed your videos or YouTube/Google referrals like the SERPs, recommended/related videos, direct visits and the homepage. The Traffic Sources report shows you how viewers spot your creations and what sources incorporated the maximum viewership, engagement and watch time. These statistics help you to augment your promotion marketing strategies. When you learn from which source your majority of audience is developing, you can leverage a SEO technique accordingly.

 

To conclude this blog, find the effective strategies that develop best performing videos, and stick to them. Correspondingly, find out what are shortcoming and common mistakes in your worst performing video.

I hope you can easily leverage these metrics now and develop a successful Youtube channel by getting the best answer on how to analyse YouTube Analytics.

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